Web Design
2023
Project Overview
User Reviews is a dedicated section within the Hindustan Times Auto platform that allows users to share their opinions and experiences about automobiles. This interactive space provides a platform for individuals to write reviews, rate vehicles, and engage in discussions with other users.
My Role:
As Lead Designer for this project, I led the creation of the User Reviews section on HT Auto from scratch. From defining user flows to designing interactive features such as rating systems and comment threads, every aspect was meticulously crafted to enhance user experience.
The Problem
Problem Statement:
Decreasing traffic due to google search giving priority to User Reviews
Users should be able to Read, Write & View Reviews
Competitors already having authority for this feature
Impact
Impact on numbers:
Pageviews/session: +5.55
Avg.session duration: 6:07 mins
The end result is a dynamic and user-friendly platform that empowers users to share their insights and opinions about automobiles, enriching the community's knowledge base and fostering discussion.
