Web Design
2023
Project Overview
The Electric Vehicles(EV) section on HT Auto provides comprehensive information about electric vehicles (EVs), catering to the growing interest in sustainable transportation. The page features articles, reviews, and news related to electric vehicles, covering topics such as new models, technological advancements, and industry trends. It serves as a valuable resource for individuals seeking to learn more about EVs, information about nearest Charging stations & Cost calculators.
My Role:
As a Senior Product Designer, I lead the redesign and development of the EV domain on HT Auto with a focus on catering to the EV community. Beginning from scratch, I conducted thorough research to understand the specific needs and preferences of EV enthusiasts and potential buyers. Leveraging this insight, I crafted a user-centric design that prioritized ease of navigation, accessibility, and engaging content presentation. The product and business directive was to create a Dark EV-themed design to evoke the essence of electric vehicles for users. Working closely with the development team, I ensured seamless integration of interactive features, such as comparison tools, EV Charging stations, EV Cost calculators, User Reviews etc.
The Problem
Problem Statement:
Building EV domain from scratch
Increase user engagement through different tools
Dark EV-themed design
Impact
Impact on numbers:
Avg. time of page on EV pages was 2:38 mins & Avg.session duration was 1:09 mins which a good industry metric.
Similarly users coming on charging stations page spent around 3:09 mins on the page & Avg.session duration was 5:45 mins.
The end result is a dynamic and informative platform that serves as a go-to destination for individuals interested in electric vehicles, offering a tailored experience that aligns with their interests and objectives.
