App
2023
Project Overview
Healthshots is a unique health and wellness platform for Indian milennial women. Tailor-made for young women searching for cues on feeling good, it offers personalized content on health & wellness verified by experts and industry influencers.
My Role:
I led the HealthShots app redesign, working with product managers and the tech team for a year. With the product manager, I researched project requirements. I collaborated with senior engineers to brainstorm and create mock-ups, shaping the app's technical needs.
The Problem
The current app does not provide personalized feedback regarding their areas of interest.
The app has various tools & sections but their discoverability for the end user is low.
To increase the engagement within the app.
Impact
Metrics achieved:
Avg Engagement Time + 31%
Monthly Active Users +28%
Active Installs +60%
