Designing intuitive digital experiences with clarity, systems thinking, and modern product thinking.
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My Projects
My Skills
Skills
Product & UX Design
Designing intuitive, user-centric, and scalable digital experiences focused on usability, engagement, and business impact.
Design Systems & Visual Design
Creating scalable design systems, reusable components, and cohesive visual languages for modern products.
Fintech & Consumer App Design
Experience designing fintech ecosystems including credit score, loans, rewards, financial news, and engagement-driven experiences.
Strategic Thinking & Problem Solving
Translating user insights and business goals into meaningful product solutions and measurable outcomes.
Collaboration & Product Execution
Working closely with cross-functional teams to deliver seamless user journeys, prototypes, and production-ready experiences.
Stack
Testimonials
About Me
Introduction
Senior Product Designer with nearly 8 years of experience designing intuitive, user-centered digital experiences across web and mobile. Proven track record of steering end-to-end design lifecycles, establishing scalable design systems, and driving high-impact business outcomes for both fast-paced startups and large-scale media platforms. Expert at translating complex user research, data analytics, and business requirements into elegant, accessible product solutions.
Awards
Digistar Award (Hindustan Times Digital)
Category - Creative Design
Quarter 3, 2022
Digistar Award (Hindustan Times Digital)
Category - Creative Design
Quarter 2, 2023
Work Experience
Hindustan Times - Senior UI/UX Designer
Aug 2020 - Present
Lead the end-to-end product design for the Finance Hub ecosystem at HT Digital Streams (covering personal finance, loans, credit score, and credit cards) alongside high-traffic niche products (HT Auto, HT Tech, Healthshots).
Mint Money Growth: Designed and evolved the mobile app, focusing on credit score, loan journeys, and personal finance; drove 100K+ downloads, a 4.4/5 star rating, and 20K+ MAUs.
Conversion Optimization: Achieved an estimated 18–25% uplift in loan exploration and application intent on Mint Money, and revamped HT Auto lead forms to significantly increase lead conversion rates.
Cross-Functional Leadership: Collaborate closely with product, engineering, and business teams to define problems, explore solutions, and ship features balancing user needs with key revenue goals.
Design Systems: Created, maintained, and scaled unified design systems that accelerated developer hand-off times and ensured absolute brand consistency across multiple mobile and web platforms.
Hireajackal - UI/UX Designer
Dec 2018 - Jul 2020
Lead the discovery & design for the new product “VISBY” which is an Applicant tracking system with combination of tools that helps automating the entire end to end recruitment.
Worked collaboratively with Product managers, engineers,designers and stakeholders to utilize a human centric design approach.
Presented research and design recommendations to Product managers and stakeholders which opened a new space for project exploration.
Quirkhouse - UX Designer
Aug 2018 - Nov 2018
Handlled research for client projects which included performing User research, creating User personas, Use cases, User flows & stories, Information architecture, Prototyping, Testing.
Education
Master of Design
National Institute of Fashion Technology, Mumbai | 2016 - 2018
Bsc. Hons. (Physics)
University of Delhi, New Delhi | 2013 - 2016