Web Design
2023
Project Overview
HT Auto is the one-stop destination for complete and comprehensive coverage of the Indian and international automobile industry. HT Auto keeps readers in the driver’s seat with updates, reviews, inside scoops and a whole lot more.
My Role:
I lead the redesign of HT Auto as a solo designer in the team along with Product managers & Tech team over the year. I worked closely with the Product Manager to research and define requirements. I also worked closely with the Senior Engineers on the team to brainstorm and create mock-ups to help define technical requirements.
The Problem
Problem Statement:
Low Discoverability of sections across the site
Declining Traffic
To help users take a decision in their vehicle buying journey through HT Auto
Impact
Impact on numbers:
+39% increase Pageviews/session on the homepage post redesign
+11% increase in Average session duration
