HT Shop Now is the content-to-commerce arm of the hindustantimes.com. It bring users relevant information on a whole range of products available on e-commerce platforms.

My Role:

The UI/UX redesign of HT Shop Now, an affiliate marketplace of hindustantimes.com, began with clear goals and a reassessment of the information architecture for intuitive navigation. Wireframing and prototyping established layout and functionality, refined through user feedback. Visual design prioritized coherence and aesthetics, supported by a style guide. Responsive design ensured optimal user experience across devices, with attention to accessibility for inclusivity.